From bootstrapping a business without venture capital to building an effective PR wing, Proto.in- an event showcasing innovative technology start-ups that got under way in the city on Saturday offered insights into various aspects of entrepreneurship as also the aspirations of the IT generation.

The two-day event on the IIT-Madras campus is being organised by the Knowledge Foundation, a not-for-profit organisation of IT professionals in the city.

The foundation has been involved in a string of successful events that has captured the imagination of IT crowds, including Bloggers unconference and Wikicamp.

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